Many companies offer psychometric testing. These range from personality tests to verbal communication demonstrations. The goal of all of these tests are the same. They are trying to identify the most important personality characteristics required for a job or task. This can be complicated because the traits needed to succeed, like attitude or intelligence, are difficult to quantify. Measurements like strength or endurance are easy to measure in athletes, but in salespeople the practice can be much trickier. It takes a well-designed test to accurately assess the best sales candidates. Desired Qualities in Salespeople Why does personality testing work so